Over the past fifteen years, Amit has built a practice rooted in experimentation, bringing together traditional Indian craftsmanship, contemporary engineering and unconventional materials to create textiles and silhouettes that have become synonymous with the house. His work is distinguished by an enduring pursuit of evolution; where materials acquire new purpose, heritage techniques evolve through technology, and every collection expands the possibilities of design.

With the launch of AM:IT in 2015, Amit extended this philosophy into ready-to-wear, translating years of research and innovation into garments designed for everyday life. Today, both labels continue to reflect his belief that the future of fashion lies in the continuous evolution of craft, material and process.